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The New Face of InformationWeek Magazine
On January 19, 2009, you’ll see the new face of InformationWeek Magazine, redesigned to meet two overarching goals: make it even easier to consume and digest content, and give readers a wider variety...
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Introducing The BrainYard
The editors of InformationWeek are pleased to launch a brand new site and community, called The BrainYard. It’s dedicated to helping business and IT pros with a huge challenge: improving how their...
View ArticleTop 10 CIO Priorities
Which issues are top of mind, or should be top of mind, for CIOs? Consider this list, gleaned from discussions with scores of U.S. and Indian CIOs, as well as from our own research. On a trip to India...
View Article5 Areas That Will Drive IT Spending
We’re a bit more bullish about 2012 than Gartner, which recently revised its spending forecast downward. Gartner is getting cold feet on its original forecast for worldwide IT spending, ratcheting it...
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“Throw Out The Old IT Rulebook”— Our 2012 InformationWeek 500 Conference Theme
As we plan the 2012 InformationWeek 500 Conference, we’re looking to challenge attendees. Get in their faces a bit. Most CIOs say they understand that the old “IT rulebook” is obsolete, mostly because...
View ArticleFirefighters See Problems, CIOs Must See Opportunities
As the IW 500 Conference kicks off this week, IT leaders rank BYOD and cloud among their biggest challenges. But the smartest CIOs look beyond the negatives. There are two types of business technology...
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The New InformationWeek
Introducing the New InformationWeek Community Today, we rolled out a new InformationWeek. Think of it as InformationWeek for the connected world we live in. Think of it as the media model of the...
View ArticleWelcome to the Cool Table
By this point, I am sure everyone in the world has seen Superbad—it is likely the most kick ass movie to come out in a long time. There are a couple of reasons for that: 1. It’s something that everyone...
View ArticleGetting “IT” Right With Media
You ever download a podcast/audio file that sounded more like a 1920’s radio show instead of a new age audio file? Or have an expectation of what you will get in a video, only to be disappointed...
View ArticleWhat is an Analyst, anyhow?
I remember first starting in this business and hearing about the “technology market analysts” at various firms in the industry and thinking “what makes these people fit to tell others what to do?” As I...
View ArticleContent in the Nucleus of Your Demand Gen Strategy
If you are a marketing professional in the business technology category, there is no doubt in my mind that you have been forced to learn the best practices for capturing leads to fill your sales...
View ArticleEntourage and the CIO
So I am guessing that, unless you live under a rock, that you are familiar with the show Entourage. The characters, who I think are fantastic, have developed nicely over the last couple of years, and I...
View ArticleThe Role of a Magazine Today: InformationWeek Magazine as the Field Guide for...
So why do we still have print magazines today? Think about it—with a generation of new workers that have not known anything but being online, why the hell do we still need print? Well, as a publisher...
View ArticleDr. Dobb’s Joins the InformationWeek Business Technology Network
So you ever wonder if there is an actual “Dr.” at Dr. Dobb’s? Well, first, do you know what Dr. Dobb’s even is? I guess I’ll start there: Dr. Dobb’s is a media brand that has been serving the developer...
View ArticleThe economy sucks…oh, you already knew?
How many conversations have you had lately about the economy? I literally just hung up the phone after speaking with a VP of Marketing from a storage company about this exact issue. He was planning to...
View ArticleTop 10 Siefert Rules for Marketing in a Crap Economy
Set realistic metrics with an understanding that the higher the CPL the better the lead (and vice versa). Outline a beginning, middle and an end to your program. Leverage each media type for what it...
View ArticleCIO Vs. CMO: Can’t We All Just Get Along?
PwC chief technologist Chris Curran discusses how to turn infighting between IT and marketing into a productive partnership. The CIO-CMO relationship is among the weakest in the C-suite, according to...
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